ABC-Salon Munich 2026 – Your Hotel Near the MOC for the Bridal, Evening, and Cocktail Fashion Trade Fair

On March 1st and 2nd, 2026, the MOC Event Center Munich will transform into the most important industry hub for bridal, evening, and cocktail fashion in Southern Germany: The ABC-Salon Munich 2026 opens its doors – and we are delighted to introduce you to this exclusive trade fair. With over 200 national and international brands and a concept clearly geared toward trade professionals, the ABC-Salon has long been an indispensable industry gathering for owners of bridal boutiques, fashion house buyers, and anyone working in the world of formal wear. As a hotel near the MOC Munich on the northern outskirts of the city, we would like to offer you not only a comfortable stay for the ABC-Salon but also provide you with all the essential information regarding the program, exhibitors, travel, and planning.

The ABC-Salon is a pure B2B event – the industry meets here among itself, without end consumers or casual walk-in customers. This creates a focused, professional atmosphere where genuine order discussions, trend scouting, and business relationships are established. Early March sees the trade fair season in full swing, and the Hotel for ABC-Salon 2026 Munich – meaning a quiet, well-connected retreat in the north of Munich – is a real strategic advantage during this time. Because those who have a short trip home without inner-city traffic jams after a long day of meetings, negotiations, and product presentations will start their second trade fair day relaxed and focused.

For everyone working in the bridal, evening, or cocktail fashion sector who has the ABC-Salon Munich marked as a fixed appointment in their calendar: Here you will find everything you need for a perfect trade fair week – compact, practical, and without detours.

What is the ABC-Salon? The trade fair for bridal and evening wear

The ABC-Salon Munich – the name stands for Abend-, Braut- und Cocktailmode (Evening, Bridal, and Cocktail Fashion) – is one of the central order fairs for the Southern German and Austrian market. The event brings together manufacturers, brands, and importers in the field of formal wear with the specialist trade. Unlike a public fair, this is not about a grand spectacle, but about business: collections for the season are presented, prices and conditions are negotiated, new brands are discovered, and long-standing partnerships are maintained.

The concept has proven itself: Between 700 and 1,000 trade visitors from Germany, Austria, and Switzerland use the ABC-Salon as their central order appointment for bridal, evening, and cocktail fashion. Anyone who operates a bridal boutique or runs a fashion house with a corresponding department knows the ABC-Salon as a reliable fixed point in the year – and knows that decisions are made here that define the assortment for the upcoming season.

Exhibitors, brands, and highlights 2026

With over 200 national and international brands, the ABC-Salon 2026 offers an impressive range. On the exhibitor and brand overview on the official website, you will find a complete list of participating labels in advance – practical for preparing your visit in a targeted manner and setting priorities before you arrive at the exhibition grounds.

A special highlight is the so-called